Welcome

Business-to-business web sites can be deceptive; combinations of eye catching graphics and flowery prose can make an ordinary business appear to be more impressive than it really is.  We do not employ this technique; a key policy at Route 1 is to be honest.  If we are enthusiastic about an opportunity and believe we can make a difference we'll say so and try to prove it.  If we do not believe we can add value, we will be equally honest and try to point you in a better direction

Therefore, we try to keep these pages simple; providing a short insight into what we do, who we've done it with and how it all worked out.  We do not disclose the projects we are currently working on as this is disrespectful to our partners and provides competitors with advance information which can be commercially damaging

None of our business has been won through the web; we find that relationships are struck up and real decisions are made when we meet people.  We discuss with IP owners why it may be viable to turn some of their major franchises into games or other interactive programmes.  We match these opportunities with market requirements through discussions with major publishers and retailers

Alternatively, we discuss how the platforms that were once reserved for entertainment can be used to deliver training and information to target communities, where commercial exploitation is not the principle aim

Our successful track record results from bringing the right brand to market, in the right type of game, for the right target demographic, at the right time, at the right price, on the right format

If this fits with your business or communications plans, we'd love to talk to you