Route 1 Games

The Cube

andys — Tue, 08 Mar 2011 17:57:39 +0000

[[Show as slideshow]]

Broadcasters have been searching for “the next Millionaire” for years and after many false starts, it has happened. The Cube is a physical game-show that provides compelling family viewing, series after series. It’s appeal and audience figures continue to grow, as does its expansion into new overseas markets such as Italy, Spain, Australia and the Middle East (with more to come). With the current appetite for motion controlled gaming on Xbox 360, PlayStation3, Wii and 3DS, this is the perfect time to take The Cube to console.

Watch out for versions on 3DS, PS3, X360 and Wii physical formats, plus network downloads in 2012. It will depart from trivia-based TV formats and focus on physical game play for one or more players.

This is a format that attracts and maintains huge prime time audiences, provides a new kind of viewing experience, is fulfilling its potential to grow into a global success and drives sales of branded consumer products. We’re proud to announce that Route 1 was the uncontested choice for exclusive interactive licensee.

The game also features the official ‘Voice of The Cube’ and of course ‘The Body’.

Who Wants To Be A Millionaire?

peted — Tue, 08 Mar 2011 16:28:34 +0000

[[Show as slideshow]]

Almost two million units have been sold worldwide from a range of highly innovative games, earning countless awards and substantial revenues for all concerned.

Six editions spanning six years, seven languages and nine territories… the world’s biggest quiz format got even bigger following releases on Nintendo DS, Wii and DVD though our partnerships with 2waytraffic International, Universal Pictures and Ubisoft Entertainment.

The games feature the big name Millionaire presenters from around the world; Chris Tarrant (UK), Jean-Pierre Foucault (France), Gunther Jauch (Germany), Eddie McGuire (Australia), Maxim Galkin (Russia) and Robert ten Brink (Netherlands).

A Question of Sport

andys — Tue, 08 Mar 2011 23:25:05 +0000

[[Show as slideshow]]

Released through 2entertain, A Question of Sport became a staple of the BBC’s Christmas ‘gifting’ line-up, heading up their promotional campaigns and a repeated winner of sales and production awards. These interactive versions of this British TV institution achieved similar status – resident at the top of the Christmas charts for three years running.

Featuring Sue Barker and Matt Dawson, it is a faithful recreation of the TV show with a few interactive twists, including a high volume of top quality clips featuring top teams, players and sporting events.

The Football Association

andys — Tue, 08 Mar 2011 19:08:15 +0000

[[Show as slideshow]]

This game supports the FA’s referee recruitment campaign, whilst delivering revenue at the same time. The challenge was to recruit over 8,000 new referees to the game and retain 26,000 more, but the FA’s conventional print-based campaigns had failed to perform. Route 1 solved the problem by creating a new game packed with outstanding footage from the FA Cup, including questions, rule explanations, time challenges and a video vault. A long term project that is intended to keep the subject of refereeing on the agenda, this game continues to win 5 star reviews.

Einstein’s Brain Power

admin — Mon, 07 Mar 2011 15:02:05 +0000

[[Show as slideshow]]

Endless Content! Ten generators inside the game code produce a new set of puzzles every time it is played – forever! A great USP for the publisher and fantastic value for the consumer. Scheduled for initial release in US English and French by ZOO Games Inc throughout North America in 2011, the format will also release in multiple languages throughout the rest of the world in due course.

Unlike most console games that eventually run out of puzzle content, this one utilises another Route 1 innovation – endless content generation. And it runs on the smallest DS cartridge for lowest cost of goods.

The challenge was to create a new style of brain training game for the Nintendo DS, offering the credentials of Dr Kawashima, yet providing new game innovations and lots of game variety and fast fun.

Manchester United

andys — Tue, 08 Mar 2011 18:11:28 +0000

[[Show as slideshow]]

Released through 2entertain, the DVD distribution arm of BBC Worldwide, this game is a chart topper and multiple award winner. The world’s biggest football brand provided exclusive access to all areas of Old Trafford, facilitating one of the most complex and innovative DVDs ever produced. It includes everything a real Man U fan needs; facts, clips, questions and a private behind-the-scenes tour, controlled by the player

Take A Break’s Puzzle Bonanza

admin — Mon, 07 Mar 2011 15:13:53 +0000

[[Show as slideshow]]

Take A Break’s Puzzle Master and Take A Break’s Puzzle Bonanza, released through Ubisoft, have continued to trailblaze the sector by paying careful attention to what consumers want – not what developers want to make. We combined simple engaging gameplay with high volumes of good quality content to provide a daily fix for real puzzle fans. Nothing too tricksy, nothing too contrived, just straightforward puzzle challenges, good clear interface design, a variety of input methods, plus loads of content.

Wallace & Gromit

andys — Tue, 08 Mar 2011 18:14:32 +0000

[[Show as slideshow]]

This interactive game provided a ground breaking new form of family entertainment never seen before on DVD. Based on the ‘Curse Of The Were-Rabbit’ movie distributed by DreamWorks Animation, the game was released in Japan, UK, France, Germany and Sweden by Universal Pictures. This massive project required the re-modelling of the world of Wallace & Gromit in CGI, to mimick the ‘ClayMation’ style for which Aardman are famous.

BeActive

andys — Tue, 08 Mar 2011 19:26:52 +0000

[[Show as slideshow]]

This game changes lives; it transformed the dietary and exercise regimes of high-risk groups and has been extended more widely as a result of the health gains it delivered. Our first major venture into the non-commercial sector – in collaboration with the Centre for Sports Exercise Science at Sheffield Hallam University and the NHS – resulted in an interactive DVD that educated and informed, but above all kept users engaged because it was entertaining.

The original concept has been expanded and is destined to grow further. As a result of this project Route 1 is often involved in consultation on new projects where innovative approaches to user-engagement are called for.

Driving Standards Agency

andys — Tue, 08 Mar 2011 19:23:52 +0000

[[Show as slideshow]]

New iterations of driving test tutorials were created for DS, PC and iPhone, the first two featuring Penny Mallory, the world champion female rally driver. Unlike previous interactive products that were characterised by endless statistics, this version included all the requisite information such as the Highway Code, but featured a series of interactive real tests for meaningful learning, practice and confidence building.

It reflects the needs of today’s learners for a more entertaining experience that can be played on the move.