Route 1 Games

Einstein’s Brain Power

admin — Mon, 07 Mar 2011 15:02:05 +0000

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Unlike most console games that eventually run out of puzzle content, this one utilises another Route 1 innovation – endless content. The challenge was to create a new style of brain training game for the Nintendo DS, offering the credentials of Dr Kawashima, yet providing new game innovations and lots of game variety and fast fun.

Ten generators inside the game code produce a new set of puzzles every time it is played – for ever! A great USP for the publisher and fantastic value for the consumer. Scheduled for initial release in US English and French by ZOO Games Inc throughout North America in 2011, the format will also release in multiple languages throughout the rest of the world in due course.

Who Wants To Be A Millionaire?

peted — Tue, 08 Mar 2011 16:28:34 +0000

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Almost two million units have been sold worldwide from a range of highly innovative games, earning countless awards and substantial revenues for all concerned.

Six editions spanning six years, seven languages and nine territories… the world’s biggest quiz format got even bigger following releases on Nintendo DS, Wii and DVD though our partnerships with 2waytraffic International, Universal Pictures and Ubisoft Entertainment.

The games feature the big name Millionaire presenters from around the world; Chris Tarrant (UK), Jean-Pierre Foucault (France), Gunther Jauch (Germany), Eddie McGuire (Australia), Maxim Galkin (Russia) and Robert ten Brink (Netherlands).

The Cube

andys — Tue, 08 Mar 2011 17:57:39 +0000

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The Cube is a physical game-show format that provides compelling family viewing. With the current appetite for motion controlled gaming – Kinect, Move, Wii and 3DS – this is perfect timing to take The Cube to console.

The game will release internationally through Koch Media in time for Christmas 2011. Watch out for versions on 3DS, PS3, X360 and Wii, plus network downloads in 2012. It will depart from trivia-based TV formats and focus on physical game play for one or more players.

Broadcasters have been searching for “the next Millionaire” for years and after many false starts, it has happened. Here is a format that attracts and maintains huge prime time audiences, provides a new viewing experience, has the potential to expand into a global success and drives sales of branded consumer products. We’re proud to announce that Route 1 was the uncontested choice for exclusive interactive licensee.

A Question of Sport

andys — Tue, 08 Mar 2011 23:25:05 +0000

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Something of a British TV institution, this game achieved similar status, being resident at the top of the charts for three years running. Featuring Sue Barker and, in the last edition, Matt Dawson, it is a very faithful recreation of the TV show with a few interactive twists.

Released each year through 2entertain, A Question of Sport became a staple of the BBC’s Christmas ‘gifting’ line-up, heading up all their promotional campaigns and a repeated winner of sales and production awards.

The Football Association

andys — Tue, 08 Mar 2011 19:08:15 +0000

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The governing body’s strategy was to recruit over 8,000 new referees to the game and retain 26,000 more, but their conventional print-based campaigns had failed to perform. Route 1 solved the problem by creating a new game packed with outstanding footage from the FA Cup, including questions, rule explanations, time challenges and a video vault.

This game not only supports the recruitment campaign but generates revenue at the same time.

Take A Break’s Puzzle Bonanza

admin — Mon, 07 Mar 2011 15:13:53 +0000

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Two releases have continued to trailblaze puzzling on console; Take A Break’s Puzzle Master and Take A Break’s Puzzle Bonanza, released through Ideas Pad and Ubisoft.

Route 1 combined simple engaging gameplay with quality content to provide what puzzle solvers really require. Nothing too tricksy, nothing too contrived, just straightforward puzzle challenges, good clear interface design, a variety of input methods, plus loads of content.

BeActive

andys — Tue, 08 Mar 2011 19:26:52 +0000

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This was our first major venture into the non-commercial sector in collaboration with the Centre for Sports Exercise Science at Sheffield Hallam University and the NHS. The result was an interactive DVD title that educated and informed, but above all kept users engaged because it was entertaining. It made a profound difference in the wellness of high risk groups by transforming their dietary and exercise regimes and has been extended much more widely as a result.

Since this project Route 1 has often been engaged to consult on new projects where innovative approaches to user-engagement are required.

Driving Standards Agency

andys — Tue, 08 Mar 2011 19:23:52 +0000

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New iterations of driving test tutorials were created for DS, PC and iPhone, the first two featuring Penny Mallory, the world champion female rally driver. Unlike previous interactive products that were characterised by endless statistics, this version included all the requisite information such as the Highway Code, but featured a series of interactive real tests for meaningful learning, practice and confidence building.

It reflects the needs of today’s learners for a more entertaining experience that can be played on the move.

Manchester United

andys — Tue, 08 Mar 2011 18:11:28 +0000

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The world’s biggest football brand provided exclusive access to all areas of Old Trafford, facilitating one of the most complex and innovative DVDs ever produced. It includes everything a real Man U fan needs; facts, clips, questions and a private behind-the-scenes tour, controlled by the player

Released through 2entertain, the DVD distribution arm of BBC Worldwide, the game went on to be a chart topper and multiple award winner

Telly Addicts

andys — Tue, 08 Mar 2011 18:39:00 +0000

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Released simultaneously on Wii, DS, PS2, PSP, PC, DVD and SWP (touch screen pub consoles) through three different partners; Ubisoft Entertainment, Universal Pictures and Channel One Games, this simultaneous release proved to be a big hit and is reputed to have re-launched the career of Noel Edmonds.

It proved a great success by updating the original TV format, but maintained its appeal for the whole family. Based on clips from famous TV shows, the franchise ran for four consecutive editions, testament to Route 1′s planning of the product cycle, ensuring there was always a reason to buy the next edition.