The Football Association

This game supports the FA’s referee recruitment campaign, whilst delivering revenue at the same time.  The challenge was to recruit over 8,000 new referees to the game and retain 26,000 more, but the FA’s conventional print-based campaigns had failed to perform.  Route 1 solved the problem by creating a new game packed with outstanding footage from the FA Cup, including questions, rule explanations, time challenges and a video vault.  A long term project that is intended to keep the subject of refereeing on the agenda, this game continues to win 5 star reviews.

FREE DELIVERY UK ONLY
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